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Peter D. Weldon

Peter D. Weldon


Weldon is an independent management, strategy, marketing, market research, media research and social research consultant. He has worked in Argentina, Australia, Brazil, Cambodia, China, Colombia, France, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa, South Korea, Spain, Taiwan, Thailand and Vietnam. His clients have included the Asia Business Council in Hong Kong, GfK Market Research of Germany, IMS Health of the U.S.A., Intage of Japan and VNU of the Netherlands.

He is a Director and also chairs the Audit Committee of The Brooker Group, a Thai public company offering investment banking and financial services. In the Philippines Weldon is an advisor to the Board of Dearborn Motors, the largest Ford dealership in the Philippines, and to Auto ZoomZoom, a Mazda agency. He was a founding Board member of EnergyAction (EAX), an Australian company operating in the energy services sector which went public in late 2011.

Formerly Executive Director Nielsen Asia and later as Vice President - Global Marketing at Nielsen, the world’s largest market research company with services in more than 100 countries, he had responsibility for developing global business and marketing strategies for the company’s 10 core businesses. From 1980 he was group managing director of the Survey Research Group in Asia, which in 1994 was acquired by Nielsen for $85 million, which at that time was the largest market research acquisition ever.

In addition to Nielsen and SRG, he has held positions with The Ford Foundation in Indonesia and Thailand and taught sociology at the University of Singapore. He was in the U. S. Army from 1959 to 1964. Weldon has lived and worked in Bangkok, Hong Kong, Jakarta, Manila and Singapore. He speaks Bahasa Indonesia, Filipino, Spanish and Thai. He has published many professional papers and has spoken at numerous international and regional conferences.

He has headed non-profit and voluntary organizations in Bangkok, Hong Kong and Jakarta. He was a Director for Asia of the Harvard Alumni Association from 2007-2012. He serves on the Executive Committee of the Harvard Club of Thailand and was previously Vice-President, Harvard Club of Hong Kong.

He studied Government at Harvard College, and holds master’s and doctoral degrees in Development Sociology from Cornell University. He is a Permanent Resident of Hong Kong and currently resides in Bangkok.

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